Jury Research

The Precision Research Team specializes in developing custom research studies that focus on developing persuasive case themes and targeting the most challenging areas of your case. From more traditional focus groups and mock trial designs to research events focused specifically on witness credibility or risk exposure, our research team is ready to assess your case needs and work with you on designing a valid, practical and cost-effective approach to testing your case with mock jurors.

At Precision, we understand the value of testing the strengths and weaknesses of your case before you step into the courtroom – and we firmly believe that research data can only be of use when the methods that generate them are scientifically valid and strategically focused. And we have the experience and expertise to design research engagements that will give you the data you need to make important trial strategy decisions.

Focus Groups
Through the use of intensive focus groups, our consultants help you uncover the core themes of your case, as well as significant vulnerabilities that will be central to developing a successful strategy at trial. Here, the emphasis is less on outcome and more on thematic development and how to best frame central issues in the case so that your audience will be more receptive to your case story.
Mock Trials
Once your trial strategy is more fully formed, our consultants can test the effectiveness of your – and your opponent’s – case stories through a mock trial research event. Mock trials vary in length and scope, often incorporating actual evidence and graphics, as well as live or videotaped testimony to help mock jurors reach a fair and likely verdict.
Witness Testing
If critical portions of your case will depend on the testimony of a key witness, our consultants can help you work with that witness through preparatory sessions and a courtroom simulation, including observation by, and feedback from, mock jurors matched to the jury pool demographic profile.
Shadow Jury Research
Our Jury Research Consultants are skilled in developing at-trial research designs to help you assess the effectiveness of your arguments and presentation of evidence as the trial progresses. Through nightly feedback and mock deliberations, our consultants can provide you with invaluable insight and strategic advice to help you gauge your effectiveness at every stage of the trial.
Risk-Analysis Studies
While testing the effectiveness of your arguments to determine liability is essential, some cases also require a heavy focus on damages. Regardless of whether the chief goal is mitigation or settlement, our consultants will design a research study that will help you determine your likely risk exposure and the subsequent trial strategies that will be most effective during negotiations, or at trial.
Settlement-Focused Research Designs
In today’s litigation climate, more and more pressure is put upon trial teams to settle disputes outside the courtroom. At Precision, we help you prepare for settlement discussions by utilizing excerpts from focus groups, mock trials, and other research events to bolster the points you plan to make during critical negotiations. We not only help you craft the most persuasive arguments based upon the case facts, core themes and strategic frames, but also prepare a multimedia presentation that highlights the strengths of your case story and your skill in presenting your arguments before an audience.